Grow your sales. Strengthen your impact.

Designed for busy producers, sales people, and drinks brands, this five-week bootcamp is a practical, purpose-led course built to run alongside your working life. With two full contact days and structured pre- and post-course resources, it offers a dynamic space to build or rethink your sales strategy through the lens of people, planet, and profit.

Whether you're selling wine, spirits, low/no, soft drinks, craft beer or cider, our bootcamp helps you sharpen your pricing, boost retention, and plan strategically for sustainable growth. Expect hands-on sessions, real-life case studies, and a collaborative network of like-minded peers.

What you’ll learn:
Over five weeks, including two full days of in-person teaching, you’ll gain practical tools, real-world insights, and fresh confidence to grow your sales while aligning with your values. This bootcamp blends strategic thinking with actionable techniques you can apply immediately in your business.

You’ll learn how to:

Understand the drinks market landscape
Get a clear overview of the UK and Southwest drinks sector, with insights into market trends, consumer behaviour, and opportunities specific to independent producers.

Apply Triple Bottom Line thinking
Explore how to build a sales strategy that considers people, planet and profit—not just margin. Learn how to sell with integrity, retain your values, and still hit your commercial targets.

Identify and prioritise your customers
Use real-life case studies to map out your ideal customer base, estimate potential spends, and build a clear picture of where to focus your energy for the best return.

Build pricing models that work
Understand the true cost of doing business, from production to delivery, and learn how to create sustainable pricing models that account for margin, variable costs, channel differences (on-trade vs off-trade), and scale.

Plan and sell strategically
Use tailored tools like market maps, listings and guides, and guided planning templates to take a more strategic, less reactive approach to sales.

Clarify team roles and responsibilities
Whether you’re working solo or as part of a small team, you’ll learn how to define responsibilities, avoid duplication, and make the most of limited resources.

Create standout promotions and support offers
Explore creative, low-cost or even money saving ways to add value to your customers—think bottle return schemes, refill incentives, or empty-bottle POS tools.

Improve retention and relationships
Discover simple but effective CRM tools and techniques to keep your customers coming back, and get honest about what is and isn’t working in your current approach.

Measure what matters
Set realistic sales targets and learn how to track and report on success through meaningful KPIs that reflect your goals and values—not just financial growth.

Collaborate for impact
Tap into the strength of your local and regional network. We’ll explore how community-based collaboration can open new routes to market and reduce sales pressure on individual producers.

Build a practical, tailored sales plan
By the end of the course, you’ll have developed a comprehensive sales plan tailored to your business and receive constructive, personalised feedback on it from the course leaders.

You’ll also gain access to the Wild & Good network of fellow producers, with ongoing peer support, quarterly meet-ups, and preferential access to future consultancy and courses.

How you'll learn

You'll learn both individually and as a group. You will share personal knowledge and experience from your businesses to support each other and build community to increase your triple bottom line. Learning in this way you will be able to bring personal viewpoints and experience to the group.

It can help to share challenges faced to find creative and effective solutions.

It can help you to solidify your knowledge and experience.

It helps create a sense of community.

You will be set individual assignments to work on within your business and at the end of the course you will have created a sales plan to improve your triple bottom line - people, plant & profit.

Who's it for?

This bootcamp is designed for anyone responsible for driving sales in an independent drinks business. Whether you’re a founder, owner, sales manager, sales executive, or part of a small team where roles overlap, this course is for you.

We welcome participants from across the drinks sector, including:

Wine producers and brands
Spirits producers and distilleries
No and low alcohol producers
Soft drink makers
Regional craft beer and cider makers

If you’re navigating the challenges of wearing multiple hats; juggling production, marketing, and sales, or looking to grow your market share with purpose and strategy, this course will give you the tools, frameworks, and support network to build a thriving, values-led sales function.

50% Match Funding for Cornish Businesses

Part Funding for this bootcamp can be accessed through Great Cornish Food - Raising the Bar, a programme of strategic development for the agrifood sector of Cornwall and the Isles of Scilly. The programme is part-funded by the UK government through the UK Shared Prosperity Fund. Cornwall Council is responsible for managing projects funded by UK Shared Prosperity Fund through the Cornwall and the Isles of Scilly Good Growth Programme.

If you’re planning to use Raising the Bar funding, please enter the code GREATCORNISH at checkout. We’ll then email you with full instructions on how to access the funding. Or for more details before applying please email courses@wildwineschool.co.uk.

Where is the course held?

Pilot Course at Agweres, near Zelah, Cornwall – January/February 2026

We're lucky enough to call the Cornish countryside our home and this course will be held at Wild Wine School's studio at Lanteague, near Zelah- just a few minutes off the A30.

(a venue with free parking outside)

Meet Your Course Leaders

The Triple Bottom Line Sales Bootcamp is led by two experienced drinks industry professionals who bring a wealth of insight, energy, and real-world sales know-how.

Emily Ledbrooke
Emily has worked in drinks sales for nearly 20 years, spanning spirits, beer, coffee, and the fast-growing no & low category. She is the founder of Good Drinks Company, a consultancy that helps purpose-led brands build commercially resilient sales strategies. Emily brings sharp commercial acumen, deep category knowledge, and a passion for helping small producers thrive.

Debbie Warner
Debbie has spent nearly two decades in the drinks trade, including seven years in national sales with a leading wine wholesaler. She is the founder of Wild Wine School, which she has grown from a part-time passion project into a nationally recognised education provider, training over 100 students annually. Debbie specialises in sustainable drinks education and brings a strategic yet values-driven approach to sales.

Together, Emily and Debbie offer a unique blend of sector-wide perspective and practical experience, to help you grow your sales without compromising your values.

Course dates:

The Triple Bottom Line Sales Bootcamp will run three times a year, with each round delivered over five weeks, including two in-person taught days and guided pre-course work. The course wraps up with the submission of your tailored sales plan, one week after the final taught session.

Pilot Course at Agweres, near Zelah, Cornwall – January/February 2026

Pre-course materials sent: Monday 12th January 2026
Taught Session 1: Tuesday 20th January 2026
Taught Session 2: Tuesday 3rd February 2026
Final Sales Plan Submission: Tuesday 10th February 2026

The bootcamp is designed to fit alongside working life, with structured pre-course guidance, two contact days, and practical application in between, culminating in a personalised sales plan with feedback from industry experts.

Payment plan available. Please choose 50% deposit option on booking, We will email you with an invoice for the remaining 50%.

Image 2 credit Jenna Foxton

Funding available through

Wine Tasting at North Street Kitchen

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London and the South East

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Wild and Good Triple Bottom Line Sales Bootcamp in Cornwall

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